There are different places where the use of digital signage enclosures have become popular. From airports to ferry ports and even in railway or bus stations, these enclosures are deployed. These may be indoor enclosures, where there is a kiosk inside which there is a digital screen that is used by advertisers to promote information about their products. This kind of enclosure is beneficial for people who use them to obtain information that they are seeking. On the other hand, there are also numerous outdoor digital enclosures that are commonly used for similar purposes.
Common information about digital signage enclosures
1. Uses of outdoor digital signage enclosures: Digital signage that is placed outdoors will be very useful because it will be able to reach, potentially, more people than when these enclosures are placed indoors. The reason for this is that the outdoor enclosures are highly visible, as the graphic content can be very eye catching and they are more accessible to passing consumers.
2. Benefits of indoor digital signage enclosure: The indoor digital signage enclosure also has its own advantages. The indoor signage is highly focused on the people who are inside a building. For example, the indoor signage that is inside an airport will capture the attention of travelers and may have advertisements about travel related information or products/merchandise. On the other hand, the indoor digital signage enclosure that is present in a mall may have advertising’s about the products that are sold in the mall. So, this too has its own advantages.
3. Protecting outdoor digital signage: The protection of the outdoor enclosures should be a high priority because they can be damaged by natural elements and also by humans. So, when installing these digital signage enclosures consideration needs to ensure the safety of the enclosures. The safety of the enclosures can be enhanced by a specialist engineering company, manufacturing them in water-proof and rust-proof materials. Also, they can be manufactured to be vandal proof by including a specialist viewing window over the digital screens that will prevent damage to the highly expensive components like the LCD and LED screens that are used to display the digital signage.
4. Who needs digital signage solutions: A digital signage enclosure is very useful for advertisers who want to reach a wide audience with their advertisements. The enclosures and the kiosks provide the right platform through which these advertisements can be made to reach a specific (or general) demographic group. Since this signage is digital, they are much more expensive. Even though, small businesses may find the initial cost expensive, there are grants and tax benefits to assist. Alternatively, they can use other forms of digital signage that will help in advertising their business.
5. Types of digital signage enclosure: Some of the types of the enclosures that are used include the outdoor LCD enclosure, the flat panel enclosures and other types. There are variations between the indoor enclosures and the outdoor ones. These variations are based on their location and the cost of setting up an enclosure or installing them. The right kind of digital signage enclosure that is required needs to be set up so that it provides the best endorsement for the advertisers.
DOOH Limited are a leading manufacturer of digital signage hardware protection and their portfolio of products can be seen here, including their digital signage enclosures.
Store advertising is one of the methods in which many retail outlets increase their sales and also try to make money on the investment. The cost effectiveness of the advertising will actually depend on the return on the investment that has been made in the first place. A particular store may have spent about $1000 on an advertisement for a particular product. If the company has a dramatic or a gradual increase in the sales of the particular product, then the advertisement can be said to be effective. The cost effectiveness and the return on the investment (ROI) made for the store advertising will actually be calculated based on the total increase in the returns made by the store in the sale of the particular product.
The various factors increasing the store advertising profits
1. ROI for advertising: The return of investment made on the advertising is one of the very important facts that need to be tracked by any advertiser. If there is a positive return on the investment that has been made on the initial outlay costs, then the company or the store should continue to put out similar advertisements. On the other hand, there are other companies that may only be able to make a loss and there may not be a positive return on the investment made. If this is the case, then it should be understood that there needs to be a change in the advertising method.
2. Benefits of store advertising: There are several benefits of advertising in a store. There could already be a regular clientele in the store and these people who come to the store may be buying certain products. The advertising that is done by the store may prompt the clients to try out newer products. This could also help to increase the sales of the store. This is the best benefit of the advertisements. If the store is involved in outdoor advertising, then it may help to bring in more passing trade.
3. Methods of local store advertising and their benefits: There are different methods in which the local stores will be able to advertise. The store advertising can be through digital posters that are put up inside the store at various points, like point of sale (POS). Other than this, the store can also resort to outdoor advertising. There could also include interactive touch screens at various locations inside the store. This will help the clients to identify the various products that they are seeking. Other than this, the clients of the store will also be able to search for the best deals on the various products that are on offer in the store.
4. In-store advertising and outdoor advertising: The indoor as well as the outdoor store advertising have their own benefits. In-store advertising helps to retain the existing clients and also increasing their purchases through focused advertising. On the other hand, the outdoor advertisements are beneficial because they are able to increase the number of new clients who come to the store from passing trade. So, any store should not only be involved in indoor adverting, but they should also consider the benefits of outdoor store advertising too.
The sloping top LCD enclosure is a very popular and practical design that is used in many facilities. Some of the common applications where these enclosures are used include mental health facilities; where people with mental health problems are admitted and cared for. It is important that these people, who are living in such centers, are protected from harming themselves. Similarly, in detention centers and prisons, a sloping LCD enclosure is used.
Important information about the sloping top LCD enclosure.
1. Non loop lcd enclosure: The non loop LCD enclosures are a new revelation in the digital signage industry. These designs are used in creating unique enclosures which can be mounted on the walls. There are no wires present in these devices which prevents any chance of a person harming themselves. This kind of design in an LCD enclosure is mainly aimed at preventing self harm of patients in a mental health centre and also for prisoners and detainees in a correctional facility.
2. Benefits of sloping top lcd enclosure: The main benefit of the LCD enclosure is the avoidance of any injury to the inmates of such centers. People who are in detention centers may have altered sensorium and may not be in their right senses. These people may try to injure themselves and may even attempt to commit suicide. Also they need some form of entertainment and so televisions are provided for them. On the other hand, these people may injure themselves if traditional CRT televisions are provided. To avoid the inmates of detention centers from harming themselves, an Anti-ligature or Non loop TV housing or the sloping top lcd enclosure is provided directly covering the screen and electronic hardware. The flat panel television is placed inside the enclosure so that the inmates can watch television without causing any self injuries.
3. Methods of protecting TV’s in detention centers: The best method of protecting the television is by using a specifically designed enclosure. The clients may throw heavy objects at the television in a bid to damage the television. To prevent such damage to the television screen and also to deter the inmates of detention centers causing other kinds of damage or injury, a sloping top LCD enclosure is the best and most economical solution.
4. Benefits of preventing self harm: Preventing self harm in patients of a mental health facility or the detainees in a detention center is of utmost priority to those in charge of their care and well being. Any injury or fatal incidents can cause a bad reputation to the institution. The sloping top LCD enclosure is one of the best solutions that can be used to prevent any kind of hardware/furniture or electronic related injuries in detention centers. The creation of this unique LCD screen protection has been possible because of the various kinds of input and experience from employees who work in these detention centers. These skilled people have been able to assess the various kinds of injuries that can be caused by commonly used television sets without adequate protection. The damages that can be caused have been assessed and taken into account before the unique sloping top LCD enclosure design was created. This also limits the amount of time a television set is out of order, due to damage or broken in some other way. It is inconvenient and costly to repair.
The newest trend in advertising is using Outdoor Street Furniture for the advertisements. There are different companies that are involved in this kind of advertisements and the main reason for this is that it can reach a lot of people. Each and every advertisement is created and put up in the hops that many people will be able to view it. As more people view the advertisement, it can become much more effective. The Outdoor Street Furniture that is used for the advertisements are also put up for the same reason. They are used to reach out to a lot of people. There are some factors that have to be kept in mind when these ads are placed on the street. The protection of these digital signage is very important. Rain, storms, debris and other kinds of things can fall on the digital signs and can cause them to breakdown. On the other hand, people too can cause damage to these digital signs and the street furniture used for advertisements have to be protected from such damages. Protection is possible with alarm systems and scratch proof materials being used on these digital signs.
What is the role of Outdoor Street Furniture in advertisement?
1. The bus shelter digital signage: The bus shelters are one of the common places where the street furniture is used for advertisements. There are many bus stops in each city and the numbers of people who use these shelters are more. The other advantage of these shelters being used for advertisements is that people waiting for the bus in these shelters will not have a lot of work to do. These people may be looking around and if there is a digital signage that is very attractive, then they may look at it. This makes the advertisement to be very effective.
2. The use of interactive street furniture: The Outdoor Street Furniture can be used in different places. Other than bus shelters, these kinds of signs can be used in parks, squares and other plazas. The advantage of these kinds of advertisements in such places is that many people will be walking around in these places and the effectiveness of the advertisements will be much higher than if the digital signs are placed in other places.
3. Other kinds of Outdoor Street Furniture: There can be variations in the types of furniture that are used for the digital signage. Some of them can have interactive screens and others may have non interactive screens. The interactive ones are the best for the people who use these screens. In some cities, the Outdoor Street Furniture is used to ensure that people who visit the city for the first time get enough information about the city. The information can be about the various tourist spots available in the city, the different modes of transport, the different businesses that are available in the city and also other relevant information about the city. It is important that the Outdoor Street Furniture is protected well to avoid damage from the weather and also damage from vandals.
DOOH Limited manufacture and supply various digital signage solutions that are being incorporated into outdoor street furniture, more information can be seen here.
There are a lot of amazing uses for the LED video walls. These video walls are used in many different places and with a great deal of effectiveness. There are some people who use the video walls to advertise and there are other companies that use these devices to pass on some important information to the clients. For example, a company may be using these walls to advertise a product in the hope that the sales of the particular product will increase. On the other hand, the LED video walls can also be used in an airport by an airline company to announce the schedule of flights on a particular day. So, there are so many different uses for these walls.
What every advertiser needs to know about LED video walls
1. The video wall effectiveness: The video screens that are placed on huge walls are very useful for a lot of companies. These companies are able to attract a lot of people through the videos that are shown on these screens. The best screens that can be used for these walls are made from LED. There are several advantages of using the LED video walls and the most important advantage is that these screens have a very good resolution and the images that are beamed on the screen are very clear. The videos that are shown on these screens will help people to decide on the products that they are going to purchase. Since the LED video walls are able to influence the purchase decisions of the people, many large companies advertise their products using these kinds of video walls.
2. LED video walls: There are so many different kinds of video walls that are used by advertisers. Some of these walls are interactive and can be used by the people to find out more information than what is actually posted on the screen. The LED video curtain is another variant of the video wall and is also used by advertisers.
3. Outdoor LED video wall: The outdoor LED video walls will be very effective when it caters to a large crowd. This is because of the fact that more and more people will be able to look at the advertisements that are shown on these videos. There are some places where these video walls are placed in kiosks and this makes it possible for people to use them in privacy too. These walls can also be interactive with touch screen facility. All this makes it possible for the LED video walls to be a good medium of communication.
4. Indoor video curtain: The indoor curtains are also very useful because of the fact that many people can use it. The users can work with the interactive screens without needing to worry about the changes in weather outside because the building is protecting them from weather changes. The only disadvantage of using the indoor videos could be that they may not be spacious enough like the outdoor kiosks. There are advantages as well as disadvantages of the LED video walls used indoors.
DOOH Limited supply a wide range of advertising solutions including LED video walls, for more details click here.
The Outdoor Digital Signage is one of the popular means of advertising products. Many companies are resorting to use these outdoor digital signs. The main reason for these companies to use these outdoor digital signs is that many more people will be able to view the advertisements when the signs are outside than when these signs are placed inside a building. There are different methods in which the digital signs can be used in the outdoors. There are some simple methods of advertising including the use of posters. On the other hand, there are extreme methods in which the advertisements can be made and these include the use of video walls and LCD screens.
Important information about the Outdoor Digital Signage
1. Placing the digital signage outdoors: One of the most important factors that need to be kept in mind when the digital signs are placed outdoors is that it should be in a most vantage point. This will help many people to view it and will make the advertisement a huge success. The area where the digital sign is placed needs a lot of planning and the best place needs to be selected.
2. Outdoor Digital Signage enclosures: The enclosures that are used for the digital signs serve two purposes. The first purpose is that they provide privacy to the people who use these signs. The other aspect is that these enclosures protect the digital signs and helps in protecting the hardware for these signs.
3. Protecting Outdoor Digital Signage: The protection of the digital signs is another important aspect that needs to be thought of. The Outdoor Digital Signage includes not only the basic equipment, but it also comprises of the hardware that is attached to the equipment. For example, the LCD screen will be the visible outdoor signage, but along with it, there are other paraphernalia that also have to be protected. Many enclosures used to keep the digital signage equipment have a spate area for the hardware.
4. Preventing damage to Outdoor Digital Signage hardware: The Outdoor Digital Signage can be prevented from damage in many ways. One of the methods in which the damage can be prevented is by using the right kind of enclosure for the outdoor signs. The screens of the LCD monitor and the LED monitors can be made from the right materials so that they are vandal proof and also scratch proof. The Outdoor Digital Signage also needs to be protected from the various effects of nature. Heavy winds and rain can cause serious damage to the equipment. The signs can also be damaged because of dust. So, the Outdoor Digital Signage enclosures have to be created to protect the digital signs from all these kinds of damages that can occur.
If proper care is taken, even the outdoor digital advertisements and signs can be protected. At the time of installation, enough planning and proper care is needed to ensure that the Outdoor Digital Signage protection is foolproof as this will save a lot of costs and also increase the life of the digital signs.
The benefits of installing a Touch Screen LCD Enclosures, in an outdoor location, are numerous. The main aim of these enclosures is to prevent damage to the LCD touch screens and also to provide privacy for the people who are using these interactive devices. There are many such digital signs that are being installed all over the world and programmed for advertisements for promoting various kinds of products, merchandise and services. This has made it possible for more and more people to not only view advertisements in these enclosures, but they are also able to research relevant information regarding various products that they are interested in. The main aspect about the Touch screen LCD enclosures is that they should be able to prevent rain water and dust from entering the enclosure. Also, the enclosures need to be constructed in such a manner that the temperature is maintained inside. This will help to ensure that the best protection to the screens, that are placed inside the protective enclosure.
Other factors to know about the Touch screen LCD enclosures
Materials used to make interactive LCD enclosure: The materials that are used to make the LCD enclosures should be of an appropriate quality to withstand abuse. This will help to ensure that the material will be constructed into the best enclosures and they will protect the LCD and other hardware that is inside the housing unit.
The size of the Touch screen LCD enclosures: The size of the enclosures needs to be planned according to the usage and also according to the area available. These enclosures can be placed either indoor or outdoor. If they are placed inside a building, then there may not be enough space and so the enclosures need to be smaller. On the other hand, when they are placed outside a building, then there can be more space for the user to move about when they are using the touch screen.
Other aspects of the interactive LCD enclosures: There are also other features that need to be considered about the Touch screen LCD enclosures. These enclosures need to have a touch screen flat panel housing where the panel can be inside the main enclosure or a separate area can be used for this. If all these parts are given proper consideration, this will ensure that you get the best enclosure that will not only protect the interactive LCD screens, but Touch screen LCD enclosures will also serve to provide some privacy to the user when they are looking at the digital signage advertisements.
It is very important that proper care is taken in protecting outdoor signage as they are much more prone to various kinds of damages including those of human nature. Other than the natural problems that can cause damage, vandalism can be a major threat to outdoor signs and the Touch screen LCD enclosures can prevent such damages.
Understanding Digital Signage Hardware Protection in Point of Wait Areas.
Digital signage hardware protection is the primary concern of a company that is involved in the installation of electronic signage. There are different kinds of digital signs that are installed by companies and each of these signs will cost a significant amount of money. The initial outlay will be recouped by the turnover in sales, once an ad. campaign is launched. Other than the manufacture of these electronic devices, there are also other factors that one needs to understand and this includes the protection of these screens. The ‘point of wait’ area is a place where electronic posters can attract a large number of potential customers. This is because of the increased advertising potential that is created. The digital signage hardware protection will also have to be substantial in these ‘point of wait’ areas because many people are milling about and doing almost nothing constructive – the temptation to meddle with the screen, hardware, attempt to alter the programming or steal some part of the digital sign, needs addressing. So, they may be tempted not only to use the devices, but also to break them. There are several methods in which these digital devices can be protected.
Methods of digital signage hardware protection:
1. POW digital signage protection during installation: The most important factor that needs to be understood by the advertisers, is that the protection is a major consideration and at all costs this protection needs to be planned right from the concept of the project. Some of the best methods in which the protection can be done are by using the right kind of enclosures and protective devices available on the market.
2. The digital signage hardware protection using enclosures: The enclosure will help to protect the digital screen from various environmental damages. The common damages that can occur are because of rain and temperature variations. When there is an enclosure to protect the digital devices, they will be safe from these natural dangers. On the other hand, one more factor that needs to be taken into consideration is the protection from vandals and willful vandalism. This is because of the fact that this is a common cause of damage to the hardware that is used in digital signage. The digital signage hardware protection using LCD enclosures can not only be used for the system that is used, but it can also be used for the protection of screens. Many of the digital signs use touch screens and these need to be protected from even excessive handling. This is because of the highly sensitive nature of these devices that require digital signage hardware protection.
3. The ‘point of wait’ digital signage protection using the right materials: An initial survey and an assessment need to be carried out on the various dangers that exist, to the hardware devices, in a particular area. This is because of the fact, that each of the different places where these devices are installed may have different kinds of dangers. So, for example, the outdoor PoW protection needs to be based on the danger in a particular area, like exposure to rain or excessive heat. The materials (metal housing and screen quality) that are used for the enclosures should also be based on the dangers that are present in a particular area. So, the advertiser needs to take all the necessary precautions and purchase the enclosures with the right materials for the digital signage hardware protection.
The role and use of the QR Codes in Digital Signage is amazing. The QR codes started becoming popular only recently but they have made a drastic change in the way advertising in done and have changed the manner in which the digital signage works. There are different kinds of these codes that can be used for different purposes. A person has to understand the use and the role of these QR codes before they can be used in their own industry. The use of the QR Codes in Digital Signage for advertising has taken the world by storm. These days, you will find these black and white designs in almost all the places. Some of the places where they have a great use are the restaurant business, advertising business and other similar businesses where, for these applications, smart phones are used.
The role of QR Codes for Digital Signage:
1. The popularity of QR Code advertising: Many restaurants are advertising through the QR codes (quick response). It is very simple to advertise the products, all that the restaurant has do is to create an image, text and/or any other kind of advertisement and then it has to be converted into the form of a QR code. This is easily possible and free of cost because some websites provide this service. Once the QR Codes in Digital Signage, used for your advertisement has been created, you can advertise this through various means. You can place them on the tissue papers, newspapers and a variety of other places. Any person who has a Smartphone will be able to use this image and convert it back into the relevant picture or text. Smart phones are able to do this because of the application that is downloaded from the internet. Once the conversion of the QR Codes for Digital Signage is done, the user will be able to identify the image and text and this is the actual advertisement.
2. The best digital signage: These days, there are hardly any people who still do not know what a QR code is. Almost every person – from a small child, will soon be able to identify this image. The QR code is nothing but a quick response code. It is a code that can be converted into its original format though the relevant software and application. Since the use of the smart phones has increased a great deal, this kind of digital signage is the best.
3. QR Codes in Digital Signage advertisements:A great deal of valuable information can be placed inside these QR codes and this is a great advantage. Many images, text and other kinds of files can be stored here. When a user is able to convert these codes and view what is relevant to them, the advertisement value is very effective. In fact, there are a numerous restaurants which will be able to benefit from the use of these codes.
So, the QR Codes in Digital Signage can be used for advertising products and also to provide information to the clients about the services offered in the business.
The use of multi touch digital signs is changing the method of advertising and the results are simply amazing too. There are many places where these interactive kiosks are being set up and the results have stunned the advertisers all over the world. The use of the touch screens in mobile phones have made the touch screens very popular and even children are able to operate these devices because of the ease with which a person will be able to get the relevant information.
The use of the multi touch digital signs in advertising media like the LCD screens and other screens have made them very popular. There are also some single touch screens, but they are not as popular. The single touch digital kiosk is not frequented by a lot of people. The main reason for this is that it is not very interactive and you will only be able to get a limited amount of information from the screen. On the other hand, the multi touch digital kiosk is very popular among people of all ages because of the ease of use.
The advantages of the multi touch digital signs
1. The multi touch digital poster: The posters can also be multi touch in nature of they are connected to the relevant hardware. There are smaller posters that will save a lot of space and these are very popular. These can be used in the airports and even malls and other places. They provide the relevant information to the users and also have advertisements. For example, the posters in the airport can have the flight timings and there can be an advertisement scrolling in the background. Similarly, the multi touch digital signs can also be used in the malls where the stocks and the brands available in each shop can be advertised for the users. This will increase the sales of the companies that are advertising. The advertisements are also focused because the shops may be present very close to the place where the posters or screens are advertising the products. His will give a chance to the buyers to approach the shops and buy the products easily.
2. Interactive nature of the multi touch digital signs:The interactive nature of the signs is also a great advantage because they will allow the user to seek the relevant information and not use the other content that is available. Since the hardware is connected to a computer in a remote location, content can be added and modified as and when needed. So, according to the usage of the people, the content can be modified to suit the needs of the people. The benefit of this is that the content on the multi touch digital signs will be highly focused and relevant to the needs of the users.
Ultimately the result will be that with a smaller investment than the money spent on the traditional methods of advertising, the sales that are generated from this will be much more. So, the use of the multi touch digital signs is the best for interactive advertising using the latest technology.
